January 21, 2016

Yamaha Reimagines 2016 NAMM Show, Launches Over 100 New Products

Yamaha has reimagined the company's massive presence at the 2016 NAMM Show, to be held January 21-24 in Anaheim, California, United States of America.
Embracing the corporate slogan, "Sharing Passion & Performance", the world's largest musical instrument manufacturer will debut more than 100 new products in the Anaheim Marriott Marquis Ballroom, adjacent to the Anaheim Convention Center. Visitors will appreciate the inviting, open space, new visual and audio elements, and the café feel of the dealer meeting rooms. A steady flow of artists and product experts will provide live performances and informative product demonstrations on the main stage in the center of the display.
Throughout the event, Yamaha will stream product news, interviews and other highlights at www.yamaha.com/namm and maintain a robust social media presence. Yamaha will also host a Bloggers Lounge in the Marriott Elite Ballroom 3, adjacent from the main display in the Marquis Ballroom. The Bloggers Lounge will provide the media and other content creators a convenient place to write about Yamaha or other NAMM show events.
"We have completely reengineered how we present our products and our brand at this year's NAMM Show," said Hitoshi Fukutome, president, Yamaha Corporation of America. "Our designers, creative teams and marketing teams have created a warm, exciting space for music dealers, educators, artists and other show attendees to experience Yamaha people, products and services."

Rounding out the display will be four concept products from Project AH A MAY, a collaboration between Yamaha Motor Co., Ltd. and Yamaha Corporation. Yamaha Motor Design Center devised a two-person marimba with 360 degrees of keys and a drum set contained in a globe that allows performers to let their imaginations run wild on an assortment of different drums and cymbals. Yamaha Corporation Design Laboratory created a motorcycle with a special contoured seat that covers the control area, along with an electric power assisted bicycle and stand, which recharges batteries that can power musical instruments.

For more information, visit the Yamaha booth at the 2016 NAMM Show in the Anaheim Marriott Hotel, Marquis Ballroom, January 21-24, or usa.yamaha.com.


Rollouts of the products and services mentioned above will differ depending on country and region.

Related Links

Yamaha Corporation Global Site: https://www.yamaha.com/
Yamaha NAMM 2016: http://www.yamaha.com/namm/
Yamaha United States Site: http://usa.yamaha.com/

Since its founding in 1887, the Yamaha Group has developed its business activities focusing on musical instruments, audio products, Yamaha music schools, and other products and services related to sound and music. We are pleased, indeed, that Yamaha touches on the lives of and brings joy to so many people around the world.

For more information, please visit: https://www.yamaha.com/en/about/