Yamaha Corporation has announced that its Board of Directors, at their meeting held on March 21, 2008, has decided to establish a sales company in Japan for the pianos and other products of piano manufacturer L. Bösendorfer Klavierfabrik GmbH, the Austrian piano manufacturer (Location: Vienna; President: Yoshichika Sakai). Yamaha acquired 100% of the outstanding shares of Bösendorfer in January 2008.
Bösendorfer has a history of about 180 years, and its premium-quality pianos have been prized by countless composers and performers over the years. Prior to becoming a subsidiary of Yamaha Corporation in November 2007, Bösendorfer marketed its products in Japan through Hamamatsu Piano Center (Nihon Bösendorfer), which acted as the exclusive agent, but with the closure of the latter company, an urgent task had been creating new sales channels and providing maintenance services for existing customers. The new sales company that Yamaha will form will be responsible not only for importing and marketing of Bösendorfer-brand pianos but also for tuning and all other maintenance services for Bösendorfer pianos currently in use.
The outline of the new sales company is as follows. Please note also that plans call for opening a showroom in May 2008 at the sales company’s head office (in the Nakano Ward of Tokyo) to allow interested persons to view and play the Bösendorfer pianos on display.
Outline of the new company
| Company name | Bösendorfer Japan Co., Ltd. |
|---|---|
| Date of establishment | April 1, 2008 (Scheduled to begin full-scale operations on May 2, 2008. Between the time of establishment through May 1, the contact address will be the Marketing Planning Department, Domestic Sales & Marketing Division, Yamaha Corporation. Telephone: +81-53-460-2203) |
| Address | 32-2, Honcho 1-chome, Nakano-ku, Tokyo (May be subject to change.) |
| Representative | Takehiko Uchiyama, President and Representative Director(Scheduled to take office on April 1, 2008. Currently, Marketing Planning Department, Domestic Sales z& Marketing Division, Yamaha Corporation) |
| Paid-in capital | ¥90 million (100% invested by Yamaha Corporation) |
| Lines of business | Importing and marketing of Bösendorfer-brand pianos and sales of accessories and other related items. Provision of maintenance services, including tuning and repairs. |
| Sales target | ¥370 million for the first year of operations |
| Number of employees | 5 |
| Display center | The new company is scheduled to open a showroom at its head office in May this year. The company is also scheduled to appoint sales agents in Tokyo, Osaka, and Nagoya. |
For further information, please contact
Yamaha Corporation
Corporate Communications Division, Public Relations Group
- TEL. +81-3-5488-6601
- FAX. +81-3-5488-5060
Visit Yamaha's website at
http://www.yamaha.com/
